Find the viral shorts worth copying — before they peak.
Phemera watches the creator accounts that matter, scores every post against that account's own baseline, and shows which formats, hooks and hashtags are actually working. Claude reads the captions and the numbers and explains what to copy and what to skip — with a link to the source post for every claim.
Open Phemera → Request early accessHow it works
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Add the accounts worth watching
Competitors, the formats you want to copy, and the accounts that keep breaking out.
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Phemera collects every post
Captions, hashtags, likes, comments, views and publish time — refreshed continuously.
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Scoring against the account's own baseline
Raw likes hide the signal. We show the outlier multiple: how far a post beat that creator's usual result.
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Claude reads it and explains it
The model turns captions, hashtags and metrics into plain language: what the format does, and why it worked.
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A digest you can act on
Trending posts, winning hooks and hashtags for the week — every item linked to the original post.
Who it is for
Creators
Stop guessing what to post next. See which formats are breaking out in your niche this week.
Editors and small teams
One research feed instead of ten browser tabs and a spreadsheet nobody updates.
Agencies
Show clients the evidence: the account, the post, the outlier multiple, the link.
Where Claude does the work
Pattern finding
Across hundreds of posts a week, Claude isolates the formats, hooks and topics that repeat in outliers.
Plain-language analysis
Every metric gets an explanation a creator can act on — no dashboard deciphering.
Weekly digest
The model writes the summary, keeps every claim tied to a source post, and flags what is noise.
Available to builders
Phemera also exposes its data through an MCP server, so a team can query tracked accounts, top posts, trending posts and hashtag statistics from their own agent or workspace.
Status
Phemera is in early access, built and run by a single founder. The pipeline already tracks dozens of accounts and scores every post against its owner's baseline. Write to support@phemera.app to try it.